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商品編號： SM123 出版日期： 2004/03/17 作者姓名： Burgelman, Robert A.;Antoni, Frederico;Meza, Philip 商品類別： Other 商品規格： 33p 再版日期： 地域： United States 產業： 個案年度： -
商品敘述：
Examines the challenges and opportunities for strategic integration at LVMH, global, luxury brands company based in Paris. The company is composed of established and newly developed brands of luxury goods such as apparel, leather goods, watches, wines and liquors, and fragrances, which it manufactures and sells in countries around the world. Includes in-depth interviews with key LVMH executives.
涵蓋領域：
Brands;Implementing strategy
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